Public Relations
Skills:
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications.
Portfolio:
Experience:
My Blog:
Public Relations – Crisis Management
Bad publicity is never welcome. But it's how you handle adverse publicity that could be the making - or breaking - of your business. Thinking that bad publicity won't happen to you isn't an option. [...]
Public Relations – Media and Audience Targeting
Whether you elect to use an external agency or decide to retain PR in house, it is vital to do your research. Consider your target market(s). What media do they read, watch and listen to? [...]
Public Relations – Budgets
How much time and money should I spend on PR? Remember PR is all about getting people to know about who you are and what you do. It will help groom perceptions and create a [...]
Public Relations – Team & Training
It’s all about the people. To build a great PR team, you need great people. This comes from playing with the dials and finding the right mix of subject experts. For example, at Porch, a [...]