Public Relations
Skills:
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications.
Portfolio:
Experience:
My Blog:
Public Relations – PR Ideas
Natural A new product launch. PR is not a passive discipline. You don't need to wait for something to happen before you publicise it. You can actively create PR opportunities that will get your [...]
Public Relations – Understand Journalists
The best way to make your PR effective is to find out what journalists want and to provide it. What makes a good news story depends very much on the publication. In the trade press, [...]
Public Relations – Become an Expert
Some business people become well-known figures in their own right, such as James Dyson, the inventor and entrepreneur. Becoming an authority in your field is an excellent way to publicise your business. It's not all [...]
Public Relations – Network & Build Relationships
Becoming an active member of your local Chambers of Commerce or any other business groups that will increase your prominence. Go for committee positions, offer to speak at events, look after stalls at conferences. Maximise [...]