Public Relations
Skills:
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications.
Portfolio:
Experience:
My Blog:
Public Relations – In-House or Agency?
Few small firms can afford the full-time services of a PR agency. Most want a monthly retainer that can run to several hundreds of pounds. With a bit of guidance and study, you should be [...]
Public Relations – Strategy
Any PR strategy needs to be well thought-out, not a scatter-gun approach. “Small businesses need to be focused and pragmatic about their PR and how they obtain publicity. Any activity — whether it be an [...]
Public Relations – Objectives
Although versatile, PR in its broadest sense (off and online), almost alone, helps SMEs manage complexity and campaign over extended periods. Its extended editorial formats allow firms to deliver multiple messages and handle “shades of [...]
What is PR?
Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. An example of good public relations would be generating an article featuring a client, rather than paying for [...]