How to set a marketing budget. In uncertain economic times like these, setting a marketing budget can be particularly difficult. One could make the case that, with competitors hurting, it's time to make a move and ramp up spending. Conversely, [...]
Managing marketing employees Managing marketing employeesSales and marketing are critical to the success of any business. As a business owner or manager, you have a vital role to play in leading the marketing effort and maximising the effectiveness of your [...]
What is CMS? Content Management System (CMS) and other spin-off terms definition(s) CMS became a buzz word in the web development industry because of its benefits. CMS stands for Content Management System. It is a term and has not been [...]
What is CRM? CRM stands for Customer Relationship Management and was first coined in the 1990s. The literal and original meaning of the expression “Customer Relationship Management” was, simply, managing the relationship with your customer. Today it is used to [...]
SOSTAC Planning... What is SOSTAC? SOSTAC is a planning model, originally developed in the 1990s to help with marketing planning by PR Smith. SOSTAC stands for: Situation – where are we now? Objectives – where do we want to be? Strategy [...]
