Public Relations
Skills:
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications.
Portfolio:
Experience:
My Blog:
Public Relations – Radio Interviews: Tips
Many business people dread doing interviews with the press. Do them well, however, and you will get valuable coverage for your company. Always be friendly and helpful when a journalist requests an interview. Don't, however, [...]
Public Relations – Press Release: Tips
Two simple principles produce a good press release. First, the subject matter has to be genuinely interesting and relevant; second, you have to present it in the right way. Most PR is geared towards generating [...]
Public Relations – How to Story Tell
Why do stories work? It turns out, using storytelling in PR and marketing has a scientific basis. Storytelling is an effective way to communicate. And by “effective” I mean it brings about change in our [...]
Public Relations – How to Generate Interest
Creating interest Journalists will only cover your story if they think it is interesting or newsworthy. News is typically: Controversial, new or surprising. Amusing or funny. Directly important to the readership (or audience). Confidential or [...]