What not to do with Guerrilla Marketing. A few things you should never, ever do: These missteps will defeat the purpose of your guerrilla campaign. "Never aim to upset, scare or provoke people in a negative way. The goal should be [...]
What to do Guerrilla Marketing ideas. Tips for pulling it off. Neisser says the first step to planning a great guerrilla campaign is your state of mind: "Try not to think of guerrilla as a moment in time or as a [...]
How to get started with Guerrilla Marketing. Every small business should ask themselves, "What's their essence--what's the core message that can be distilled into a 5-second exchange or in a clever installation?" Starting by setting clear objectives followed quickly by [...]
The Business Risk of Guerrilla Marketing. A guerrilla program is probably not right for your business if you can't take a risk. While guerrilla marketing is great for small businesses, there are certain industries and clientele for which a guerrilla [...]
Guerrilla Marketing Creative. The importance of Guerilla Marketing is simply not only the aesthetics and appeal of the design but the concept behind the idea. The message conveyed to the audience needs to be clear and effective. If the consumer [...]
Guerrilla Marketing Formats... Ambient marketing Ambient communication is a complex form of corporate communication that uses elements of the environment, including nearly every available physical surface, to convey messages that elicit customer engagement. It is a compile of intelligence, flexibility [...]
