What to do Guerrilla Marketing ideas. Tips for pulling it off. Neisser says the first step to planning a great guerrilla campaign is your state of mind: “Try not to think of guerrilla as a moment in time or as a simple street stunt. This will limit your horizons and the potential impact.”
“Find the authentic voice and shell for the campaign and rally around it. If you have to ‘sell’ me on something chances are I’ve already lost interest,” suggests Zaccardi.
And you won’t be able to tell if your campaign worked unless you inspire the customer to take the next step. “Will it make a consumer stop and think, laugh, remember?” Zaccardi adds. “Is there a call to action–some trackable ability to gauge results?”
Two famous examples of guerrilla marketing done right:
The Blair Witch Project
One of the most successful guerrilla marketing campaigns ever arose out of a few film students with a minimal budget and a camera.
The documentary-style thriller probably would have ended up a laughable B-movie had the creators not concocted their innovative marketing strategy. By setting up an internet campaign devoted to spreading rumors about the fictitious legend of “the Blair Witch”, the film’s creators created buzz out of thin air.
The movie grossed $250 million globally, according to CNN–all after being made and promoted on a budget of $50,000.
Medecins du Monde’s temporary homeless shelters
When Medecins du Monde wanted to call attention to Paris’ homelessness problem, they didn’t do it with billboards or ads full of statistics.
Instead, they distributed simple-to-set-up tents to homeless people all around the city.
According to CNN, the effect of seeing the sheer number of tents popping up around Paris was enough to get the government to immediately allocate millions to emergency shelters for the homeless.
