How to get started with Guerrilla Marketing.
Every small business should ask themselves, “What’s their essence–what’s the core message that can be distilled into a 5-second exchange or in a clever installation?”
Starting by setting clear objectives followed quickly by doing your homework, really thinking through your category, brand and consumer. You have to have a goal in mind and you also need to understand who your customer is and what would intrigue and appeal to them.
Then its time to think 360 degrees, imagining all the ways your idea can come to life, it often helps at this point to imagine the story headline you’d like to see, the tweets you’d like to read, the photos you’d like to be taken and YouTube videos that you’d want to view.
Remember, your ultimate goal is to get media attention and make a positive connection with your consumers. How can you make that happen?
Our sources emphasize the importance of researching to make sure your idea hasn’t been done before, and Neisser suggests briefly consulting a PR person that you trust to get their feedback.
How to get started with Guerrilla Marketing.
