Set Up Tracking in Google Analytics. Once you are finished, you will click the Get Tracking ID button. You will get a popup of the Google Analytics terms and conditions, which you have to agree to. Then you will get [...]
How to install Google Analytics. First, you need a Google Analytics account. If you have a primary Google account that you use for other services like Gmail, Google Drive, Google Calendar, Google+, or YouTube, then you should set up your [...]
The Business Case for Google Analytics. Why every website owner needs Google Analytics. Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google [...]
What is Google Analytics? Google Analytics is arguably one of the most powerful web analytics applications available today. The fact that, like many Google offerings, it’s an entirely free program, makes it even more appealing. Version 5 of Analytics has [...]
Measuring Guerrilla Marketing. Any successful entrepreneur has a dashboard which shows measures of guerrilla marketing success at any moment throughout the week. The terminology changes depending on the type of business and culture. Metrics, KPI (Key Performance Indicators) or MOSvT [...]
Guerrilla Marketing Costs. Guerrilla marketing tactics cost a fraction of the amount required for traditional marketing strategies such as television and radio advertising. The cost-efficiency of guerrilla tactics allows small businesses with small marketing budgets to achieve larger impacts than [...]
