SOSTAC Planning… What is SOSTAC? SOSTAC is a planning model, originally developed in the 1990s to help with marketing planning by PR Smith.
SOSTAC stands for:
Situation – where are we now?
Objectives – where do we want to be?
Strategy – how do we get there?
Tactics – how exactly do we get there?
Action – what is our plan?
Control – did we get there?
I use this all the time now to plan all my work. It’s a logical order for tackling your plan (with iterations) and you should also use it to critically assess your processes. Ask, for example, what you may be weak at? Ask… Do we fail to complete situation analysis? Are our goals unclear? Do we have a strategy? Do we control performance using analytics?
SOSTAC Planning
