You place a retargeting pixel on either (a) certain sections of your site or (b) across your entire site. As visitors visit the pages you have the pixel on they are added to what is called an "audience." This audience [...]
Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site [...]
If you’re trying to master PPC, you also need a solid understanding of Quality Score. That’s because your Quality Scoreshave enormous influence over the cost and effectiveness of your paid search campaigns. Just as your credit score can affect whether [...]
Monitor PPC Click Through Rates - Achieving a high click-through rate is essential to your PPC success, because it directly affects both your Quality Score and how much you pay every time someone clicks your search ad. Are your [...]
Now that everything’s up and running in your first ad group, you need to create at least one or two more ads. You want to run at least two or three ads in each ad group to compare performance. Your [...]
Cost per action, or CPA – sometimes referred to as cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion. Generally, your CPA will be higher than your cost per [...]
