For today’s consumer, mobile is by far the reigning queen of screens. Your customers take their mobile devices everywhere, and use them to buy everything from sunglasses to software. Cross-device retargeting lets advertisers re-engage desktop visitors as they move to [...]
Truthfully, you've got quite a few options for actually implementing your retargeting. There are tons of third-party platforms to do web and social retargeting, such as PerfectAudience, Us, Retargeter, Bizo, and many more. You can also do retargeting through specific [...]
Which Goals You Should Have for Retargeting Now that we have the background for how retargeting works and the different types of audiences you can segment by, we can focus on the goals you should aim for. The main types [...]
Retargeting generates greater online sales by keeping your brand front and centre and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through [...]
Unlike typical display advertising measurement, retargeting actually gives credit to both click-though, and view-through conversions. Often times if you work with an agency they will report both to you, as well as a total, and you will have to decide [...]
Retargeting converts window-shoppers into buyers. Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads [...]
