MASTER CREATIVE CHECLIST:

  • Give yourself space………
  • Be in a creatie spcae
  • Give yourself creative time

Brief checklist:

  • Objective:
  • Product: Sneaker
  • Audience: Whoy buys this? Where do they go? What do they watch?
  • Person: The Athlete, Coach, Team, Fan, Famous Person
  • Their Insights: Their process and ‘thing’ or londons
  • Emotion For Audiance: Rebellion, Fear, Team, Emotion: Thoughtfull, funny, memorable
  • Locations:
  • Artists:
  • Background Music: Stone Roses
  • Sub Culture: Samba, Grundge
  • Copy Strap line: Joga Bonito or Boing
  • Logo: Jump-man
  • Technology: New tech or route to market?
  • Mock up concept image mood board