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Which Goals You Should Have for Retargeting Now that we have the background for how retargeting works and the different types of audiences you can segment by, we can focus on the goals you should aim for. The main types [...]

Retargeting generates greater online sales by keeping your brand front and centre and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through [...]

Unlike typical display advertising measurement, retargeting actually gives credit to both click-though, and view-through conversions. Often times if you work with an agency they will report both to you, as well as a total, and you will have to decide [...]

Retargeting converts window-shoppers into buyers. Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads [...]

You place a retargeting pixel on either (a) certain sections of your site or (b) across your entire site. As visitors visit the pages you have the pixel on they are added to what is called an "audience." This audience [...]