Create Your Marketing Email Content
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Build Your HTML Marketing Email Template
A critical step in creating HTML is making sure what you’ve designed and coded shows up in your subscribers’ inboxes. Even if your HTML email displays like you want in your own email program, some recipients aren’t able to view [...]
Choose Your Types of Marketing Email
Acquisition Emails These emails are dependent on interesting visuals (think: e-commerce product photos, etc.). Clear, well-cropped images are a must. Email images should have descriptive summaries, since clients often block images. Make it easy for a reader to get to [...]
Understand Email Filters
If you send email campaigns for long enough, you’ll eventually run into spam-filter issues. Innocent email marketers who send permission-based emails to people who requested them still get spam filtered all the time. Unfortunately, there’s not a quick fix. However, [...]
Get Email Marketing Permissions
Of course, no email campaign was ever built without getting permission to get started, so first we’ll need to focus on building a sizable email list. There are many ways you can do this of course. Some prefer to give [...]
Email Agency or In House?
Should I Hire an Agency? Email marketing is a specialized skill. Whether you or one of your employees is an experienced email marketer or you’re starting from square one, your inhouse skill set will help determine what you’re looking for [...]