Crisis management We hope that we're never faced with a crisis as a business, and social media can add an extra layer of complication to such a situation. A real-world incident can be amplified by social networks, casting a shadow [...]
It's a pretty natural human reaction to complain when something doesn't go our way. In the past, we might simply have vented our frustration to a couple of friends. Now, we turn to Twitter and Facebook. A much larger audience [...]
Not all customers will address you directly, however, so it helps to be listening. Always make sure it's clear and easy for people to easily contact you. It may help prevent a Twitter rant or an upset Facebook update. Some [...]
At no other time in history have businesses had more access to customers at scale than they do now, and product development stands to benefit from this perhaps more than any other group. Input from social media, though, can be [...]
Social media can play a wonderful role in HR, as well: encouraging employee engagement, finding and connecting with new recruits, and even helping with retention efforts. A word about governance: Depending on the culture at your organization, your HR department [...]
Your social authority is vital, and effective branding can go a long way to establishing your authority as a brand. Social channels also provide you with exciting possibilities to express your brand and increase brand impressions. Make sure your avatars [...]
