Possibly now the only true mass marketing medium, applied nationally, regionally or locally, door drops also offer clients an array of targeting opportunities, using a myriad of data sets. Royal Mail door to door offer a nationwide service with planning [...]
It's a good idea to use a promotion or coupon to help you track response to your leafleting activity. Give different campaigns or delivery areas unique promotional codes or coupons so you can compare and measure the results. Like other [...]
Distribution is a vital part of the whole campaign, and there are several ways to deliver your flyers. Many small-business owners pound the pavements themselves or pay casual staff to do the delivery. If you use outside leaflet distributors, ensure [...]
Cut your printing costs With the paperless office still a long way off, printing is a significant cost for most businesses. Here's how to stop your printer running costs soaring Get the right printer It's a good idea to [...]
How to decide what printer you need Colour splashWhen you’re choosing a printer for your business, it’s really important to know what you want to use it for. Whether you want a run of 10,000 leaflets, a handful of glossy [...]
How to calculate your printing costs Limit your running costs - Energy ratingsJohn Sollars, managing director of printer consumables superstore, Stinkyink.com, explains how to calculate your printer running costs Forecasting and maintaining your printing costs is not easy, yet it’s [...]
