Campaign planning This section summarises the timings, brief and targets required from the client to provide the media agency, creative and printer with the information necessary to plan the campaign. Here are six key steps that will result in a [...]
Your campaign brief is critical to the success of your campaign and should always be agreed between client and agency – with each element forming part of a written contract, signed and dated by both partners. Always consider and agree [...]
Last year nearly 5 billion inserts were placed across magazines, newspapers and 3rd party mailings (Source: NEONEYX Insert Council), with 6 out of the top 10 insert spenders being mail order businesses. If it didn’t work why would companies be [...]
Package inserts can be a cost-effective and versatile medium for building a solid relationship with your existing customers. It's these relationships that can help increase sales, average order size, and profit. Consider this, with every package shipped, your customer's experience [...]
An advertising insert can be slipped into a magazine, newspaper or brochure. They present a cost-effective, controlled marketing tool for national brands and small businesses, and can be incredibly effective if employed correctly. Pre-printed inserts allow advertisers to present their [...]
Nobody seems to want to grasp the nettle and tackle the real underlying issue of why door drops fail from time to time and how they can be improved. For me, it all boils down to morals. For instance, when [...]
