We often find that businesses try to achieve too much from a given advertising campaign. The objective is often loosely defined as “we just want more business in the door.” Experience shows a more clearly defined goal tends to be [...]
Outdoor Advertising can reach everyone Did you know how many advertising platforms you have to talk to your target audience? Not only is outdoor advertising, strategically located billboards on high foot fall areas or besides our busiest roads outdoor also [...]
Outdoor advertising is a form of advertising that targets customers when they are outside their homes. It can complement or be an alternative to broadcast, print or online advertising, reaching consumers while they are ‘on the go’. Outdoor Advertising is [...]
Consumer brand preference and brand performance often influence behaviour at the point of purchase. Before the advent of eye-tracking technology, marketers could not measure the effectiveness of POS marketing because they could not pinpoint whether purchase decisions were based more [...]
Research from the Point of Purchase Advertising International (POPAI) has found permanent displays fare the most popular form of POS for retailers followed by media and sign options. Temporary displays come in last. For maximum impact make them: - Attention [...]
Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent study by Kantar Worldpanel predicted it may take another decade [...]
