Insert Marketing
Skills:
Inserts are one of the easiest ways to target large audiences at very little cost. Inserts are a tactile medium that come in many guises, from loose single-sheets to catalogues, brochures, Post-it notes and samples. Typically inserts are placed in national press, magazines and increasingly into direct mail (see 3rd party) inserts are a fast growing offline channel due to their ability to produce cost-effective response and are frequently more responsive than a display advertising page.
Portfolio:
Experience:
My Blog:
Insert Marketing – Campaign Planning
Campaign planning This section summarises the timings, brief and targets required from the client to provide the media agency, creative and printer with the information necessary to plan the campaign. Here are six key steps [...]
Insert Marketing – Production
Working with your printer Involve your printer during the creative stage When designing your insert, it is often beneficial to involve your printer in the early stages of the process so that they can outline [...]
Insert Marketing – Measuring Results
Results analysis The final process in your campaign will be results analysis. Analyse for now and the future As well as measuring your current campaign and comparing it with previous results, you should analyse your [...]
Insert Marketing – Insertion
Delivery of inserts Book in your delivery in advance Ensure that you book in the delivery of your inserts at the bindery, stating the following information: Number of pallets to be booked in Total quantity [...]