TV

An overview of how TV advertising is traded in the UK, plus some of the parameters that can go into the making of a deal. The majority of television airtime deals are agreed for a 12 month period and involve [...]

This section talks you through the formulae required to calculate the cost of your airtime and how many Television Ratings you can afford to buy. When it comes to buying airtime, you need have an understanding of what the TV [...]

TV advertisers can develop strategies that focus on a particular hours of the day, days of the week, or months, depending on their product or service and the viewing habits of their target audience. Seasonal considerations   Many factors influence [...]

There are a host of reasons why brands might not want to hit the whole country with a single message at the same time. Here is the top line on how TV can be bought on a regional basis across [...]

Here you can find out more about the analysis and tools required to effectively reach your target audience on TV. When planning a TV campaign one of the first and most important questions you need to answer is WHO are [...]

When choosing an audience to target with TV advertising, advertisers can define it by gender, social class and age at a national or regional level. The total number of people in this audience is then known as the universe. There [...]