The 30 second TV spot remains the cornerstone of TV advertising and this looks set to continue. And, importantly, the mighty spot is at the heart of most IPA effectiveness award winning campaigns. In 2014, the average viewer watched 45 [...]
A great and effective TV ad is possible to make, even on a smaller budget. Here are some tips and ideas that should help you make most of your budget and get you on your way. Come up with [...]
From concentrating your efforts, pulsing and sponsorship, to optimised spots lengths, here’s some advice on how to approach your TV planning on a challenging budget that is lower than your ambition. There are many ways of making your budget stretch [...]
In order to gain the maximum benefit from your investment in a TV campaign, you will need to know how many of the target audience need to see your TV ad also the optimal number of times it needs to [...]
When buying a TV campaign, it is important to think about your ‘phasing’ or ‘flighting’ strategy and also the ‘laydown’. These determine how you buy TVRs across the weeks of the year and also the weight of ratings that you [...]
All communication channels are valuable and worth exploring, be they sandwich bags, shelf-wobblers or a major sports sponsorship. After all, people lead multi-media lives. But every medium has its own qualities and strengths, and many media work better when paired [...]
