Television is endlessly versatile and flexible. It has the ability to fulfil a variety of tasks ranging from launching a blue chip brand to the entire UK population to encouraging 18 year olds to enrol at a specific university. Here [...]
Businesses use television advertising to reach an audience and increase profits, but there might be times when it it is used for purposes such as damage control after some public relations mishap. The effectiveness of TV advertising can be measured [...]
Broadcaster Video On Demand is an exciting and evolving landscape which offers advertisers a host of premium advertising opportunities around trusted, quality content. It’s an important part of the new TV ecosystem that is helping people to watch more of [...]
Product placement (recognised by the logo PP) is when a brand works with editorial and production partners to place their product or service into the fabric of TV shows. This could be a product that is used (like a mobile [...]
Advertiser Funded Programming, or Branded Content as it is often referred to, describes programmes that are created with direct input of a client. The client’s contribution could be financial, creative or by allowing producers access to talent or events with [...]
TV sponsorship can range from a simple on-air association with a single programme or strand to a long-term, fully-integrated partnership including branded content, product placement, televised branded events, promos, competitions, licensing and lots more. Big or small, tactical or strategic, [...]
