If you hold any personal information about customers, such as names and addresses, you must comply with the Data Protection Act. You must also ensure you don't make unsolicited calls, or send unsolicited letters, faxes or emails, to people who [...]
Results and ROI Carefully define costs and required ROI based on your campaign objectives. Use these measures not only to judge your current campaign, but also to preserve the integrity of your future work. There are NOT plenty more customers [...]
You cannot control how the person at the other end of the line will respond, but the right approach will help to keep the call moving in the right direction. Start with a good opening which sets the tone and [...]
Quality assurance underlies all sections of your best practice. It is the responsibility of every campaign owner and contact centre to consider and deliver quality to their customers. Without quality assurance, it is likely that the outbound telemarketing and teleservice [...]
All contact centres are reliant on technology to perform their task. This includes a whole range of different technologies including: Predictive diallers Computer networks Databases Voice or voice over internet protocol (VoIP) networks The public switched telephone network (PSTN) Test [...]
How should pay and incentives for telesales staff be structured? It is difficult to generalise because not all telesales jobs are the same. For example, someone taking repeat orders will have an easier task than someone selling from scratch. That [...]
