E-mail retargeting relies on sending personalized e-mail to an anonymous website visitor. It is possible thanks to DMP (Data Management Platform[1]) where cookies collected on a website include the IP address of the visitor (the IP address can be read [...]
Web retargeting banners are the combination of tailored messaging and targeted ad placement. Targeted display ads are bought via ad exchanges and served on news sites, blogs, and other locations online—wherever your customer might be browsing. Web retargeting works well [...]
Where site retargeting tries to convert previous visitors, search retargeting aims to attract new visitors. Online marketers can use keyword data to target consumers based on their search or pay-per-click history. Company ads are displayed to the consumers who looked [...]
Omnipresent and multipurpose, mobile has become an integral part of the shopping experience at every stage of the purchase funnel—from researching new products and comparing reviews, to completing purchases and sharing with friends. With mobile retargeting, advertisers can retarget desktop [...]
Like site and search retargeting, email retargeting relies on cookies—but, in this case, cookies are triggered by a tracking pixel located in the signature of an email. The tracking pixel is activated when a recipient opens that email, resulting in [...]
For today’s consumer, mobile is by far the reigning queen of screens. Your customers take their mobile devices everywhere, and use them to buy everything from sunglasses to software. Cross-device retargeting lets advertisers re-engage desktop visitors as they move to [...]
