Radio Advertising – Free Live Interviews
If you’ve got something to talk about — a new product, an event or an area of expertise — then it’s well worth approaching your local radio stations to see if they would like you to come in and do [...]
Radio Advertising – Costs of Ad Production
The other cost after air time is is the production cost, or the price for producing the commercial. Some stations will include production as an added-value option and incentive to advertise on their station. But be sure to consider your [...]
Radio Advertising – Testing
Once you’ve developed different versions of your ad, design a media test plan that puts those messages in front of your target audience. A test phase typically involves six to 10 stations, chosen by format and time of day to [...]
Radio Advertising – Measure
Buyers who respond to radio ads can be high value customers, spending a median $59 per purchase compared to a median $40 per purchase for TV informercial buyers. Marketers will have to measure the effectiveness of their own campaigns by [...]
Radio Advertising – Understand Rajar
RAJAR is responsible for setting the research specification, the awarding of the research contracts to third party suppliers and the overall quality control , management and delivery of the service. The day to day operations are overseen by the Chief [...]
Radio Advertising – Costs of Air Time
There are two costs you'll incur when you advertise on the radio. The first is airtime--the time unit(s) your commercials are on air, typically broken down into 30-second, 60-second or 120-second segments (or spots), depending on the station. The second [...]