Storied window displays that combine art with apparel and accessories while steering clear of technology will attract locals and tourists to flagship locations and meet the evolving tastes of affluent consumers. Luxury brands should examine their target audience before crafting [...]
Of course, in-store advertising is most effective with a strategy. This means to first determine where to place racks, cubes, platforms, mannequins, and especially your well-designed signage in order to best display your merchandise. High-traffic areas — doorways, cash registers, [...]
Point of sale displays come in many shapes and forms; regardless of type, they often are eye-catching and engaging. Traditional displays and signage are the most widely and commonly used in retail stores today. These types of POS displays include [...]
Research your products. Maybe gum sells well at the checkout, but maybe it doesn’t. Just because large grocery stores put it here doesn’t mean it’s going to work in all stores. What you’ll have to do is perform a split [...]
The theory is that people come into a retail establishment with one or a few key items in mind; the goal is to entice these shoppers to buy more with well-planned advertising and marketing within the store. In-store advertising [...]
Point of sale marketing generates new product awareness, trial and ultimately, purchase. While most shoppers purchase an item they found on the shelf, offers, discounts and samples near the point of purchase often lead to shoppers switching brands. In-depth shopper [...]
