Consumer brand preference and brand performance often influence behaviour at the point of purchase. Before the advent of eye-tracking technology, marketers could not measure the effectiveness of POS marketing because they could not pinpoint whether purchase decisions were based more [...]
Research from the Point of Purchase Advertising International (POPAI) has found permanent displays fare the most popular form of POS for retailers followed by media and sign options. Temporary displays come in last. For maximum impact make them: - Attention [...]
Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent study by Kantar Worldpanel predicted it may take another decade [...]
With 84 percent of consumers relying on their mobile devices while in stores to search for sale items, compare prices, find gift ideas, read product reviews or check items off their shopping lists, retailers and store owners should be responding [...]
We have talked here about POS in the context of print, but it is of course increasingly becoming digital. Since the late 2000s, interactive kiosks have replaced many types of traditional print displays. Digital signage and interactive kiosks promote new [...]
Costs are obviously going to be effected by volume, scale and the materials used. But at the end of the day the most expensive example of POS might not be the best. It’s creativity that is key here. To determine [...]
