Referral Marketing Objectives. Referral should be viewed as a marketing channel rather than a product launch. As a channel it needs optimising and engagement. Typically the first six months are spent testing and optimising the offers and from there on [...]
Referral Marketing Key KPIs. It is very common for marketing teams to fixate on what incentives and sharing options to offer when they start to think about referral. Whilst these are important components of referral, they are not the most [...]
Referral Marketing Promotional Campaigns. Usually when rolling out a programme we’d suggest starting with a post purchase promotion point and in one or two other places and then once you’re happy that the referral funnel is healthy, rolling it out [...]
The reason for outsourcing referral marketing is to overcome some of these challenges. A good referral partner will have deep expertise and their team will work with you to make it resonate for your customers. They will have customisable solutions [...]
Testing different types of rewards and levels of reward can have a major impact on the success of a referral programme. Whilst the rewards aren’t usually the primary driver of a referral, if you get them wrong then your customers [...]
There are 5 main metrics that you’re going to want to pay attention to, Participation Rate the first one is your participation rate. It’s not rocket science, your participation rate is your average number of monthly users that are taking [...]
