Whatever way you ask recipients to respond, make sure you code your mailing. All you have to do is assign each mailing a batch number, such as 04052103: 0405 is the month/year of the mailing; 21 is the identifier for [...]
Making a mailshot from concept to final artwork takes time. To ensure the process goes smoothly, break down the jobs into stages. The style of photography, the weight of the paper, the words on the page, the colour of the [...]
ail Pack This is the workhorse of any direct-mail sales effort. It’s been around for a hundred years, and the experts have been working at fine-tuning its appeal for 50 years. Many direct-mail campaigns consist of nothing more than a [...]
With direct mail, there are two key variables – who you target (your mailing list) and what you send them (your mailshot). Of these, the mailing list is by far the most important factor.You must target your message at those [...]
Need fifty new sales leads this month? Looking for your existing customers to spend £10 more per order over Christmas? Before you start your marketing, you should be clear on what you’re trying to achieve. Keep your objectives specific, measurable, [...]
Direct mail, is used to refer to communications sent to potential customers or donors via the postal service and other delivery services. Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. [...]
