How to decide what printer you need Colour splashWhen you’re choosing a printer for your business, it’s really important to know what you want to use it for. Whether you want a run of 10,000 leaflets, a handful of glossy [...]
How to calculate your printing costs Limit your running costs - Energy ratingsJohn Sollars, managing director of printer consumables superstore, Stinkyink.com, explains how to calculate your printer running costs Forecasting and maintaining your printing costs is not easy, yet it’s [...]
Poor-quality door drops have given leafleting a bad name in the past. To make your flyer stand out, it must be well designed and professionally printed. The creative approach of your campaign will have a significant impact on response levels. [...]
Door drops can be as local as a few streets in your town or they can cover every household in the country. They play a fundamental role in: Promoting start-ups or entering new markets - launch yourself through the [...]
The secret to the success of door drops comes from being extremely targetable – zeroing in on geographic and demographic targets with low wastage (ask us about the latest targeting advances in the industry that allow you to recognise and [...]
With direct mail, there are two key variables – who you target (your mailing list) and what you send them (your mailshot). Of these, the mailing list is by far the most important factor. You must target your message at [...]
