An advertising insert can be slipped into a magazine, newspaper or brochure. They present a cost-effective, controlled marketing tool for national brands and small businesses, and can be incredibly effective if employed correctly. Pre-printed inserts allow advertisers to present their [...]
Nobody seems to want to grasp the nettle and tackle the real underlying issue of why door drops fail from time to time and how they can be improved. For me, it all boils down to morals. For instance, when [...]
Possibly now the only true mass marketing medium, applied nationally, regionally or locally, door drops also offer clients an array of targeting opportunities, using a myriad of data sets. Royal Mail door to door offer a nationwide service with planning [...]
It's a good idea to use a promotion or coupon to help you track response to your leafleting activity. Give different campaigns or delivery areas unique promotional codes or coupons so you can compare and measure the results. Like other [...]
Distribution is a vital part of the whole campaign, and there are several ways to deliver your flyers. Many small-business owners pound the pavements themselves or pay casual staff to do the delivery. If you use outside leaflet distributors, ensure [...]
Cut your printing costs With the paperless office still a long way off, printing is a significant cost for most businesses. Here's how to stop your printer running costs soaring Get the right printer It's a good idea to [...]
