You need to gather your own intelligence about response rates. Make each of your advertisements unique, with special telephone hotlines, tailor-made email addresses, response coupons or reference numbers. Use these devices to track which advert is producing the most response. [...]
There's a great deal of variation between what each paper thinks an individual reader is worth - here's the breakdown: The Sun - -- In print: The UK's best-selling print publication has a pretty high asking price for a [...]
When you decide to have an ad made the advertising representative will bring you a "proof" of the ad. It is usually your ad on a piece of paper surrounded by white space. It looks great on paper but how [...]
The key to writing a successful ad is knowing your audience and understanding what will motivate them to buy. You should already know what makes your target market tick before you even consider writing an advertisement. You also need to [...]
You can normally find a rate card for each magazine on their website. Don't pay this rate, they will always give a discount. Typically 10 to 15% without any real negotiation and much more than this if they are up [...]
You need to work out how to reach your target audience. Local papers and free magazines could provide the right audience for a small business operating in a specific catchment area. Business-to-business firms can use industry publications and events to [...]
