While advertising can bring customers to a store, it can also work from within your store. Today many retailers realize how important in-store advertising can be to their bottom line. Despite the drop among television viewers between 18-34, television advertising [...]
Which day of the week should your ad appear? Depends on the type of service that you offer and how attention catching your ad is. Monday & Tuesday: There are less ads during these days. Your ads may get more [...]
How frequently should you run and what size newspaper ads should you use? The larger your newspaper advertisement the more likely people will notice it. Starch Research does studies on how many newspapers remember seeing your advertisement. Here are the [...]
Rumours of the death of the printed word have been exaggerated. People still read newspapers and magazines. They buy them on news-stands, they subscribe to them and they welcome their arrival on the doormat. Magazine ads allow you to reach [...]
Where do you want your ad to appear? Above the fold (the top half of the page) On the right hand page, right hand side of that page is even better. Next to an article; not surrounded by other ads. [...]
If you talk to a sales representative from a radio station or TV channel, they will tell you that print newspaper ads are dead. While print is down and some newspapers have ended or limited their print editions, tens of [...]
