Product placement (recognised by the logo PP) is when a brand works with editorial and production partners to place their product or service into the fabric of TV shows. This could be a product that is used (like a mobile [...]
Advertiser Funded Programming, or Branded Content as it is often referred to, describes programmes that are created with direct input of a client. The client’s contribution could be financial, creative or by allowing producers access to talent or events with [...]
TV sponsorship can range from a simple on-air association with a single programme or strand to a long-term, fully-integrated partnership including branded content, product placement, televised branded events, promos, competitions, licensing and lots more. Big or small, tactical or strategic, [...]
The 30 second TV spot remains the cornerstone of TV advertising and this looks set to continue. And, importantly, the mighty spot is at the heart of most IPA effectiveness award winning campaigns. In 2014, the average viewer watched 45 [...]
A great and effective TV ad is possible to make, even on a smaller budget. Here are some tips and ideas that should help you make most of your budget and get you on your way. Come up with [...]
From concentrating your efforts, pulsing and sponsorship, to optimised spots lengths, here’s some advice on how to approach your TV planning on a challenging budget that is lower than your ambition. There are many ways of making your budget stretch [...]
