Radio Advertising – Ad Creative
Words As a general rule, 65 to 85 words is the limit for a 30-second commercial. However, be aware that this can vary depending on how many sound effects you use. Also keep in mind that your copy block for [...]
Radio Advertising – Schedule
Once you get your commercials produced, you'll need to decide when you want them to go on the air. You can choose from two basic types of schedules. One is "run of station," or ROS. This means the station will [...]
Radio Advertising – Understand Ad Slots
Radio Advertisements Are Typically Sold in 30 Second Spots Traditionally, radio spots are sold and priced based on 60 second commercial spots. However, you can buy 30 second or even 10 second spots (called billboards). Unlike television, a 30 second [...]
Radio Advertising – Digital Radio and Music Streaming
Internet radio is the fastest-growing medium of today, allowing you to add visual aid to your radio campaign. We believe the future for radio is to continue to provide a multi-platform consumer experience, and Radio Airtime Media aims to deliver [...]
Radio Advertising – Best Time of Day?
6 AM – 10 AM also known as Morning Drive or AM Drive – Considered to be one of the two most desirable time slots for radio advertisers because of the high engagement of listeners. 10 AM – 3 PM [...]
Radio Advertising – the right choice?
They are listening to the radio and doing something else. When listening to the radio, the listener may be driving a car, doing dishes or talking to friends. Often radio is not the primary focus of their attention. This makes [...]