A lot of companies and agencies may believe they have the expertise to run effective telemarketing campaigns and activities in-house. In some cases this may well be true with staff knowing the products and services intimately. However it's often worth [...]
You will first need to assess if your business - or some part of your range - lends itself to telephone selling. Suppose, for example, that you decide that only repeat purchases suit telesales. This is how you might proceed: [...]
There's a common misperception that telesales and telemarketing are one and the same thing: telephone calls received at inconvenient times from callers who know nothing about your business or industry, attempting to sell you something you don't feel you need. [...]
Many businesses use telephone marketing to communicate with their customers. Any firm that sells direct usually handles enquiries, gives quotes and takes orders over the phone. Small firms that target business customers can use the telephone to call sales leads, [...]
If you’ve got something to talk about — a new product, an event or an area of expertise — then it’s well worth approaching your local radio stations to see if they would like you to come in and do [...]
The other cost after air time is is the production cost, or the price for producing the commercial. Some stations will include production as an added-value option and incentive to advertise on their station. But be sure to consider your [...]
