Checklist Catering Meals Breaks Cocktails Staffing Airfare Hotels Internet Food Allowances Transportation Other Incidentals Onsite Brand Promotion Posters Collateral Gifts/Giveaways Logistics Stage Projectors Laptops Screens Microphones/Sound Video Other AV Speakers Travel Costs Speaking Fees Event Promotion Design Direct Mail [...]
Producing your own event isn't easy and requires forward planning. It's vital to decide what you want to achieve and who you want to attend. Be realistic about your objectives and set a budget - costs can quickly escalate. You [...]
Tradeshows A tradeshow is a physical gathering of individuals in a particular industry or profession in a forum that typically features numerous companies in a specific market. A business may sponsor or participate in a tradeshow to show off a [...]
Companies choose to participate in an event for various reasons. Small companies may want the exposure that a live webinar can provide. A large, global company may need the face-to-face interaction that a tradeshow affords. Whether small or large, companies [...]
Many forms of marketing, including telesales, adverts and direct mail, involve some intrusion on customers which can be resented. Not so with exhibitions. Customers go to events prepared to give their time and attention and are often ready to buy. [...]
Holding your own event is a good way to show your product or service in a tailor-made setting without the distraction of other exhibitors. Holding a private exhibition often has an exclusivity that is appealing to your invited guests. With [...]
