Overview Accurate, productive briefings between the client and their media agency, creative agency and printer are crucial to achieving a campaign with efficient production, a successful execution and a positive ROI. Agree everything in detail, in writing All agreements should [...]
booking in writing Once the campaign is agreed and signed off by the client, the media buyer confirms the booking in writing with the relevant media owners, exclusive of the over’s required by each publication. Exclude overs The client does [...]
Provide your media agency with all the information they will need, in writing, before they can commence planning. Clarify all required media details Once the media agency has established a candidate list of media they will need to ascertain the [...]
Campaign planning This section summarises the timings, brief and targets required from the client to provide the media agency, creative and printer with the information necessary to plan the campaign. Here are six key steps that will result in a [...]
Your campaign brief is critical to the success of your campaign and should always be agreed between client and agency – with each element forming part of a written contract, signed and dated by both partners. Always consider and agree [...]
Last year nearly 5 billion inserts were placed across magazines, newspapers and 3rd party mailings (Source: NEONEYX Insert Council), with 6 out of the top 10 insert spenders being mail order businesses. If it didn’t work why would companies be [...]
