Results analysis The final process in your campaign will be results analysis. Analyse for now and the future As well as measuring your current campaign and comparing it with previous results, you should analyse your campaign for vital insights to [...]
Working with your printer Involve your printer during the creative stage When designing your insert, it is often beneficial to involve your printer in the early stages of the process so that they can outline your options and add value. [...]
Design and print Target as precisely as possible As well as improving the commercial performance of your campaign, excellent targeting drives environmental performance. Mis-targeted mailings are inevitably a waste of materials. Work hard with your mailing data to ensure you [...]
Take advantage of creative copy Since your insert is going inside a publication, you can be confident that your customer is happy to read good copy – so seize the opportunity! Your headline is critical – so craft it [...]
Delivery of inserts Book in your delivery in advance Ensure that you book in the delivery of your inserts at the bindery, stating the following information: Number of pallets to be booked in Total quantity of supplied material Publication title [...]
Below is by no means an exhaustive list of insert types and new formats are being developed by suppliers and publishers all the time – so always conduct your own research to find out what is possible for your insert [...]
