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To get your campaign running properly you need ads (duh!). As we went over before, ads are tied to a list of keywords within an ad group, so the first thing we’ll need to do is create a new ad [...]

Now that you’ve spent time mapping out an account structure with a detailed keyword list, it’s time to get the ball rolling and build out your first campaign. Start with the one that is highest priority, and then work down [...]

So you’ve drawn out a beautiful account structure with campaign themes and ad group topics. Now it’s time to fill up those ad groups with keywords, but how does one choose which keywords to use? Perhaps, just randomly selecting keywords [...]

This question arises constantly: What is the perfect account structure? I hate to break it to ya, but there is truthfully no magic recipe for structuring your account, and more than one strategy can prove successful. Luckily, there are a [...]

It’s important to have a full understanding of each component of account structure before even dreaming of getting started, so let’s quickly review the basics Campaigns: Unless your account is very large, you’ll typically only have a few campaigns that [...]

So your boss assigns you the task of building out your company’s AdWords account. Your heart sinks to the bottom of your chest, as flashbacks from high school of sitting in math class attempting to solve problems that appear unsolvable [...]