Monitor PPC Click Through Rates - Achieving a high click-through rate is essential to your PPC success, because it directly affects both your Quality Score and how much you pay every time someone clicks your search ad. Are your [...]
Now that everything’s up and running in your first ad group, you need to create at least one or two more ads. You want to run at least two or three ads in each ad group to compare performance. Your [...]
Cost per action, or CPA – sometimes referred to as cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion. Generally, your CPA will be higher than your cost per [...]
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. In this lesson you’ll learn: A more thorough definition of cost per click. Why CPC is important to you and [...]
On the same screen you’ll see a white box titled “Keywords” where you’ll want to add in the previously created keyword list. As a reminder, this list should be short (no more then 10-20 keywords) and extremely relevant to the [...]
Then you’ll need to create your first text ad, because of course an ad group won’t be able to run unless there’s at least one advertisement in that group. To get started with ad text creation keep the following pieces [...]
