Where site retargeting tries to convert previous visitors, search retargeting aims to attract new visitors. Online marketers can use keyword data to target consumers based on their search or pay-per-click history. Company ads are displayed to the consumers who looked [...]
Omnipresent and multipurpose, mobile has become an integral part of the shopping experience at every stage of the purchase funnel—from researching new products and comparing reviews, to completing purchases and sharing with friends. With mobile retargeting, advertisers can retarget desktop [...]
Like site and search retargeting, email retargeting relies on cookies—but, in this case, cookies are triggered by a tracking pixel located in the signature of an email. The tracking pixel is activated when a recipient opens that email, resulting in [...]
For today’s consumer, mobile is by far the reigning queen of screens. Your customers take their mobile devices everywhere, and use them to buy everything from sunglasses to software. Cross-device retargeting lets advertisers re-engage desktop visitors as they move to [...]
Truthfully, you've got quite a few options for actually implementing your retargeting. There are tons of third-party platforms to do web and social retargeting, such as PerfectAudience, Us, Retargeter, Bizo, and many more. You can also do retargeting through specific [...]
Which Goals You Should Have for Retargeting Now that we have the background for how retargeting works and the different types of audiences you can segment by, we can focus on the goals you should aim for. The main types [...]
