An affiliate network is a combination of various affiliate programs grouped together around a common theme or interest and promoted to potential affiliates who are already providing websites that serve those interests. For a merchant, joining an existing affiliate network [...]
A publisher is an individual or company that promotes an advertiser’s product or service in exchange for earning a commission. Advertisers contractually agree to work with a publisher, then provide the publisher with creative – in the form of links, [...]
In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, airline tickets, clothing or car parts, or an advertiser could also be an insurance company selling policies. The most important thing to remember [...]
Affiliate programs can be a great idea to increase your traffic and revenue through a multitude of sources. Affiliate marketing has been around for over 15 years and it really has just started as a way to compensate referrers who [...]
First up to bat is site retargeting, the oldest and most common form of retargeting. It works by appealing to consumers who visit the company website or e-commerce store but don’t convert (i.e. spend money) on their first visit. The [...]
Retargeting helps you convert window shoppers into buyers, bringing users back to your site so they can make or complete a purchase. Prospecting is a way to bring in net new customers to continue to feed and grow your retargeting [...]
