How are your customers, clients or donors responding to your emails? The answers are in your email metrics. Sending and creating emails is only half of the job. To find out if your messages are reaching customers and increasing sales, you [...]
Email marketing has become a vital tool for small businesses that want to send regular marketing messages. The initial attractions are obvious – it’s fast and cheap. But that’s not all – email marketing offers sophisticated opportunities to target messages [...]
Strategize on Growing your Affiliate Program – don’t just sit there and kind of let it happen, you know, every month you should be putting a new strategy together…”what are we going to be doing in August”, what are we [...]
According to Forrester Research, affiliate marketing spend is expected to reach $4.5 billion in 2016, representing the third largest marketing budget behind pay-per-click (PPC) and email. Despite this growth, many marketers still struggle to accurately measure the return and overall [...]
This is one of my favourite phrases: “Management is everything.” If you launch an affiliate program or a performance marketing channel, and you don’t have intensive, competent affiliate management behind it, it’s likely not going to “gain traction” unless you [...]
Model #1: Vouchers & Coupons Vouchercodes is a site that emails members with ways to save money at the grocery store and other retail outlets. The value proposition of these sites is pretty clear; they provide visitors with access to [...]
