What kinds of content to publish and share A common (and understandable) mistake that many people make as they're diving into social engagement is to limit their content to promotional updates. This is reflective of the traditional marketing world in [...]
Keep in mind that neither your customers' experience nor your brand starts with Twitter, Facebook, or your blog. Social media should take your existing brand and solidify it, galvanize it, and bolster it. Your efforts in social media should be [...]
Building and engaging a community Perhaps the greatest value of social media marketing is your ability to foster and engage with a community of other people. That engagement is at the heart of social media, and without it, you're left [...]
Content calendar/publishing: As with all of the other channels you have established, it’s important to keep a content or publishing calendar. You can do some content scheduling through available tools like HootSuite, Spout Social, and Social Engage. When planning a [...]
Part of the beauty of online marketing is that you can measure nearly everything you do. Before you dive in, however, keep in mind that measurement is only effective if you know what to measure and why. Collecting data from [...]
Why does my company need social media? Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, [...]
