Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment [...]
Founded in 2006, Twitter's 140-character bite-size updates have transformed the world's access to real-time information. Its simple interface allows for sharing anything from breaking news to sports, to great content, to worldwide politics. In a time when we're oversaturated with [...]
Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook [...]
Deciding where to focus your social media energy can be a confusing process, as time is short and resources are limited. It's easy to get distracted by the buzz and articles touting the next big thing that brands "must do." [...]
Monitor and listen: Monitor social channels as frequently as you can. Utilize services that will help push notifications to you so you can ensure you're not missing meaningful conversations across the web. There are countless apps for Twitter and Facebook [...]
Crisis management We hope that we're never faced with a crisis as a business, and social media can add an extra layer of complication to such a situation. A real-world incident can be amplified by social networks, casting a shadow [...]
