What It Is: Print ads that run in local or national, daily or weekly news publications Appropriate For: Any business Typical Cost: $200 (for local ads) to $20,000 (for local or national ads), depending on the publication, ad size and [...]
Advertising in the press and in directories can be an affordable and effective marketing tool for small businesses. Advertising offers a targeted way of spreading the word about your business to large numbers of people. There are thousands of different [...]
Results analysis The final process in your campaign will be results analysis. Analyse for now and the future As well as measuring your current campaign and comparing it with previous results, you should analyse your campaign for vital insights to [...]
Working with your printer Involve your printer during the creative stage When designing your insert, it is often beneficial to involve your printer in the early stages of the process so that they can outline your options and add value. [...]
Design and print Target as precisely as possible As well as improving the commercial performance of your campaign, excellent targeting drives environmental performance. Mis-targeted mailings are inevitably a waste of materials. Work hard with your mailing data to ensure you [...]
Take advantage of creative copy Since your insert is going inside a publication, you can be confident that your customer is happy to read good copy – so seize the opportunity! Your headline is critical – so craft it [...]
