Rumours of the death of the printed word have been exaggerated. People still read newspapers and magazines. They buy them on news-stands, they subscribe to them and they welcome their arrival on the doormat. Magazine ads allow you to reach [...]
Where do you want your ad to appear? Above the fold (the top half of the page) On the right hand page, right hand side of that page is even better. Next to an article; not surrounded by other ads. [...]
If you talk to a sales representative from a radio station or TV channel, they will tell you that print newspaper ads are dead. While print is down and some newspapers have ended or limited their print editions, tens of [...]
You need to gather your own intelligence about response rates. Make each of your advertisements unique, with special telephone hotlines, tailor-made email addresses, response coupons or reference numbers. Use these devices to track which advert is producing the most response. [...]
There's a great deal of variation between what each paper thinks an individual reader is worth - here's the breakdown: The Sun - -- In print: The UK's best-selling print publication has a pretty high asking price for a [...]
When you decide to have an ad made the advertising representative will bring you a "proof" of the ad. It is usually your ad on a piece of paper surrounded by white space. It looks great on paper but how [...]
