The theory is that people come into a retail establishment with one or a few key items in mind; the goal is to entice these shoppers to buy more with well-planned advertising and marketing within the store. In-store advertising [...]
Point of sale marketing generates new product awareness, trial and ultimately, purchase. While most shoppers purchase an item they found on the shelf, offers, discounts and samples near the point of purchase often lead to shoppers switching brands. In-depth shopper [...]
Restaurants and retailers frequently use point of sale marketing tactics to encourage customers to make last-minute purchases. However, because retailers resell other business’ products, point of sale marketing is significant to every company that sells items located at/near a retailer’s [...]
While advertising can bring customers to a store, it can also work from within your store. Today many retailers realize how important in-store advertising can be to their bottom line. Despite the drop among television viewers between 18-34, television advertising [...]
Which day of the week should your ad appear? Depends on the type of service that you offer and how attention catching your ad is. Monday & Tuesday: There are less ads during these days. Your ads may get more [...]
How frequently should you run and what size newspaper ads should you use? The larger your newspaper advertisement the more likely people will notice it. Starch Research does studies on how many newspapers remember seeing your advertisement. Here are the [...]
